Daily Business Advice - January 12, 2026

Mihigo ER Anaja January 11, 2026
Customers don't buy features, they buy relief

Features describe functionality, but relief describes impact. Customers want problems removed and stress reduced. They imagine life after the solution works. Speak to outcomes, not technical details. Relief is emotional, and emotion drives decisions.


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Mihigo ER Anaja

Posted by Mihigo ER Anaja

Mihigo ER Anaja, also known as the author of time and legacy. He basically writes booklets, complete books and computer programs. He have currently written 9 books and over 200 computer programs. His programs are currently available on GJShop https://GJShop.itch.io and they can also be found on to his official website (https://mihigoanaja.alreflections.net). He uses this website to share ideas and opportunities with friends. He also share some of the books he have read. Mihigo ER Anaja also has a free newsletter, a podcast and YouTube channel. As he claims to be the author of time and legacy and the programmer without stress, he keeps trying several way to empower others and help them leave a success aimed life.

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